Premium Distributors of Michigan joined Reyes Beer Division in 2021 and operates out of Lake Orion, Michigan. We proudly sell and distribute the widest variety of imported, craft and domestic beers, delivering over 5.7 million cases annually to 2,800 customers throughout the Detroit metropolitan area of Oakland and Macomb Counties.
Reyes Beer Division was the first company that started what is now known as Reyes Holdings. In 1976, fresh out of college, brothers Chris and Jude Reyes opened a small Schlitz beer distributorship in Spartanburg, South Carolina.
Within a year, the Reyes brothers added another distributorship in Savannah, Georgia. And by 1979, they moved the company’s headquarters to Chicago. There, they purchased a distributorship with a small share of the market and with their flourishing entrepreneurial expertise, transformed it into a powerhouse, helping Reyes Beer Division grow to become the national leader it is today.
Never resting on success, Reyes Beer Division is now comprised of 15 local beer distributorships across the country. But we didn’t get there all at once. With hard work, a strategic mindset and our customers’ and suppliers’ best interests in mind, we have grown our presence in the marketplace over the years while staying true to our values. To learn more about our individual distributors, visit Our Distributors page.
At Reyes Beer Division, we are committed to providing a winning culture for our employees, customers, brewer partners and communities. As a leader in the beverage industry, we put a heighted focus on responsibility, safety, wellness, training and development, and employee engagement.
Learn more about our efforts in each of these areas:
Reyes Holdings, L.L.C. is the holding company for five business units: Reyes Beer Division, Martin Brower, Great Lakes Coca-Cola Bottling and Reyes Coca-Cola Bottling. Together, they create the Reyes Family of Businesses. Founded in 1976 by two brothers, Chris and Jude Reyes, Reyes Holdings remains a family-run business to this day.
Reyes Holdings is now a global leader in the production and distribution of food and beverage products and continues to focus on excellence in products and service in every stage of its operations. Today, their diverse workforce of hard-working individuals produces and delivers millions of cases of products to customers through the five business units.